The year 2020 has positioned itself as an unforgettable one, such a rollercoaster from January to December.

The coronavirus pandemic brought global markets and supply chain networks to a tremble and it didn’t leave behind the green sector behind. In Nigeria, Recycling companies shut down due to the nation-wide lockdown which hindered waste workers from freely moving around, rendering millions of people mostly in the informal sector income-less and businesses collapsed. With the lockdown, more wastes were being generated in homes and little to no recycling collection activity was going on.

While it was difficult to encourage people to choose a zero-waste lifestyle in the midst of a pandemic, the natural result of less human activities was that the environment started to heal. The air was fresher in typically industrialised countries and water bodies became cleaner than ever.

As an organization, 2020 dealt us the biggest blow, yet presented us an opportunity to innovate- and innovate we did.

The year epitomized why more people should care about nature and more non-traditional eco-enthusiast spoke up for sustainability.

As an organization, 2020 dealt us the biggest blow, yet presented us an opportunity to innovate- and innovate we did.

We re-structured as a zero-waste circular economy lifestyle company as opposed to a simple recycling collection company. We pushed new products/programs that focus on consumption behavioural change while also optimizing our platform to get more people recycling, an action that seem like the easiest step to zero-waste living for consumers.We launched Nigeria’s first eco-shop- ecobartermall, where consumers are choosing to shop eco-friendly alternatives to everyday products and earning green points for shopping.

While our independent recycling collection hubs were not functional for a better part of the year, we upscaled our WREP program which enables us to fashion out wastes by making new fabrics from otherwise waste materials.

We removed over 1,000,000 single-use plastic bottles and close to 100,000 single-use plastic bags from the environment. By EPA calculations, over 100 metric tons of carbon equivalent was diverted from the environment. To achieve this, we empowered 19 indigent women and worked with more than 20 sanitation workers across our hubs.

 

2020 has been that unforgettable year but we look forward to building better and smarter in 2021.

Congratulations for staying alive and thank you for being a part of our journey

 

Rita Idehai. 

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